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Sample Media Pitch Letter: Highlighting Your Product
One thing I always tell my PR students is: You don’t have to write a press release to get media exposure. A media pitch is much easier to prepare than a press release and, done right, it can get you...
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Press Release vs. Media Pitch: Which One Do You Need?
One of the most common misconceptions about PR is that you need to distribute press releases to get media coverage. Few people know you can get media exposure without writing a press release — many of...
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